How to Make Videos for Political Think Tanks

March 22, 2021
Taniesha Walker

Think tanks are organizations that conduct research, analyze and propose solutions to social, economic and political problems. They also serve as important information sources for policymakers, journalists and other professionals whose work involves these areas. If you are an employee at a think tank or a marketing manager with a new idea for one, recording videos can help you reach your target audience more effectively. These short clips can be posted on the organization’s website, used in presentations and uploaded to video-sharing sites so they can be viewed by a larger audience. Whether or not your think tank currently has a video department, creating videos is an excellent way to promote your research and findings. Here are some tips on how you can get started with making videos for your think tank.

Research your audience.

Before you start making videos, you should understand the people you are trying to reach with them. How do your viewers already get their information? What channels do they use? You’ll need to create videos that fit in with their existing habits and preferences. Understanding your audience can also help you create a budget for your video production. You can use this research to determine the best video types and formats to use according to your target audience. You’ll need to hire the right production team to create the videos that best fit your audience.

Hire a video production company.

If you’re not a video production expert and you’re not sure whether your organization can create videos that are helpful and compelling, consider hiring a company to do it for you. There are many production companies that specialize in creating content for the political, public policy and social sectors. When you’re hiring a video production company, make sure to review the company’s past work and references, and find out how the firm works with clients. You’ll want to make sure that they understand your organization and its goals, and that they can provide the kind of work you want to see.

Use your own staff to create videos.

The most important thing when it comes to producing videos is to be consistent. Once you’ve decided that you want to start posting videos on your website and social media channels, you should make sure you’re uploading them regularly. Hiring a video production company can be expensive, but you can also save money by creating videos with your own staff. You can train people who already work at your think tank in video production, or you can hire freelancers who specialize in creating content for political, public policy and social organizations. If you decide to create videos with your own staff, make sure you have the right equipment and software to do so. You may need to purchase cameras and other video equipment, as well as software like video-editing software.


Creating videos for your think tank is an excellent way to promote research and findings. Think tanks can use these short clips to reach a wider audience, including policymakers, journalists and other professionals whose work involves these areas. When you’re deciding which videos to create for your think tank, you should consider what your target audience already uses as channels for information. You can also use video to keep your audience up to date on your organization’s activities. Now that you know how to create videos for political think tanks, you can reach a wider audience with your research and findings. These short clips are also excellent ways to keep your audience up to date on your organization’s activities.